UAE’s leading telecommunications operator Etisalat in partnership with Microsoft has announced that carrier billing, which lets smartphone users charge app purchases to their phone bill, is now available for Windows Phone users on their network. Direct payment via a mobile phone bill is the most popular payment method worldwide. This is a flexible and convenient payment option for all Etisalat mobile post-paid and prepaid customers in the UAE. Customers do not need to use a credit card to pay for applications and content on Windows Phone Store and can enjoy the one-stop convenience of having all of their application purchases consolidated into their mobile bill or prepaid account.
Chief marketing officer at Etisalat UAE: Khaled ElKhouly said.
“Our customers live fast-paced and busy lives, and therefore seek simple and quick solutions when they use their mobile devices. We are excited to be first among gulf countries to collaborate with Microsoft for operator billing on Windows Phone Store. With this secure, easy and quick payment method, customers can just click to buy without having to enter their credit card details each time they purchase apps or games from the Window Phone Store.”
The customers just need to choose the application that they want to buy from the Windows Phone Store. Thereafter, the ‘Etisalat account’ option will appear by default on the payment screen to continue with the transaction. The customer’s Etisalat account will be automatically set as the default option for all future purchases of applications and games.
“The new direct operator billing service with Etisalat makes it even easier and safer for our consumers to stay connected and enjoy all the latest applications, providing a valuable and convenient smartphone experience.” pointed Vithesh Reddy, general manager Lower Gulf, Microsoft Devices.
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